745_ Ted Turner: From CNN, to Bison, to the United Nations and Beyond
This is part 1 of a 4-part series. It's engaging, funny and loaded with learning
points. The special guest on this Silicon Flatirons 'Entrepreneurs Unplugged' is Ted Turner. David H. Getches, Dean, University of Colorado Law School introduced Ted and shared some historical information that will open many eyes. Ted Turner lives his 21st Century life of giving and advocating to make things right and it is for that reason the University of Colorado Law School and the Silicon Flatirons Center for Entrepreneurship has created 'the Entrepreneur for Good Prize' and today we are presenting the 'Inaugural Prize' to Ted Turner. Then the Entrepreneurs Unplugged discussion was led by Brad Bernthal, Associate Clinical Professor of Law, CU Law School, and Entrepreneurship Initiative Director, Silicon Flatirons Center. Brad said, "Let's start out with the early days, 1963 and the bill board business. You're 24 years old, pressed into running the business under the most difficult circumstances I can imagine as your father passed away. Can you talk about growing Turner Advertising and your first entrepreneurial venture?" Turner is co-chairman of the Nuclear Threat Initiative, a charitable organization working to reduce the global threats from nuclear, biological and chemical weapons; chairman of the Turner Foundation, Inc., which supports efforts for improving air and water quality, developing a sustainable energy future to protect the earth's climate, safeguarding environmental health, maintaining wildlife habitat protection, and developing practices and policies to curb population growth rates; chairman of the United Nations Foundation, which promotes a more peaceful, prosperous and just world; and a partner in the Ted's Montana Grill restaurant chain, which operates more than 55 locations nationwide. Listen for more...
Related Links: SFC Entrepreneurs Unplugged || SFC Photo Album || 'Call Me Ted' Amazon || Economy Builders || Podcast Directory || Keywords: Ted Turner, CNN, Entrepreneurs Unplugged, David Getches, Brad Bernthal, Silicon Flatirons, Entrepreneur, Channel: Entrepreneurs 22984253 bytes 11/23/09 LISTEN







manufacturing in China or maybe trading goods in Europe, that's when you really need to think about trademark protection and that's frankly when you need to engage good council to help you through that process. Today Melody and Samantha are talking about some of the strategies to help you contain the costs involved and how you protect your brand out in a global market. (Listen: Part 1 of 2)Samantha pointed out, "In the US you gain Trademark rights by using Trademarks. You don't have to register a mark because it can be protected under the common law. However we recommend that our clients using trademarks, register the trademark, and register it at the federal level." Melodie added, "The first thing we want to do in thinking about filing a United States Trademark Application is whether or not somebody else might be out there already using that brand. So we recommend doing a trademark search before spending money to file an application which they may not have the ability to prosecute through to the end because someone else might be in line ahead of you. So it's really important to do at least, what we call a 'knockout' or quick search. Once we have the actual search process done, then we want to look at the application process. There are two different ways of filing applications in the U.S. You can file it on what's called a 'use base', which means you're already using the mark. Otherwise you file on what's called 'an intent to use' basis." Watch out for trademark trolls. There's much more...
