Social media has changed recruiting to an outbound activity
1063_ 8/19/11 - Many companies today are relying on job postings and job boards, outbound types of media. What Kimberly Lucas, president of Goldstone Partners sees in the future is that candidates will make themselves available to interesting companies, rather than casting a net broad and respond to everyone. "In that vein what companies need to do is be thinking about [and here's a new term for CRM...] Candidate Relationship Management. That is having an interactive relationship with not only your employees, but future employees, or those that you've identified as having potential for being a future employee." Kimberly says that we're moving toward a candidate centric model. Candidates do not hang out on mega job boards any longer. Social media has changed recruiting from being an inbound activity to an outbound activity. Candidates decide who gets access to them so having a strong employment brand is critical. The recruitment function is changing - hiring managers can do their own sourcing, so recruiters need to find other ways to add value. Kimberly went onto point out, "A person I know quite well recently said something to this effect, 'Recruiters must embrace change or they will go the way of travel agents, real estate agents and newspaper editors...' In today's people market, with all the people laid-off, displaced, those even trying different things, to being an entrepreneur - there is a lot to consider and so much has to be done and handled right within the whole recruiting business. mega job boards are really not a good source for either hiring managers looking for candidates, or the candidates who are looking for positions. Social media has become a true force in the recruiting industry for both candidates and hiring managers. Most job postings are very generic, very HR boring... and it's not interesting. Kimberly says she get's comment after comment from candidates saying, 'the reason I responded to this was because of the way it's written. It spoke to me...and the job sounds interesting.'... Listen for more insights...
Related Links: Goldstone Partners || Entrepreneurs || Podcasting Directory || Hire Trendz Blog || Keywords: Kimberly Lucas, Goldstone Partners, Job Postings, Job Boards, Executive Search, Hire Trendz, Candidate Centric Model, Recruiters, Candidate Relationship Management - 8/19/11 bytes=7744682
Listen to: Kimberly Lucas, Goldstone Partners
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