Powerful messaging starts with extensive research
1102_ 11/04/11 - We're talking with a person who has a wide range of various clients, big ones like Ball AeroSpace, all the way to and including startup entrepreneurs. Michael Hamers is the founder of LightSpeed Commercial Arts based in Boulder, Colorado for the past 20 years. Just as a disclaimer, Mike has done a lot of work for w3w3.com. He's done our logo, most of the graphics and helpful navigation on our website. We asked Michael for an overview of LightSpeed CA... Mike tells us he's had a wide range of clients and he's worked on everything from helping to publish seven books on nano technology, bio science clients, technical companies and manufacturers, even food service and healthcare. He's personally been an employee for Harley Davidson and worked for Ball Aerospace after returning to Boulder after one year, working in Australia for one client. Mike has done everything from tradeshow pieces and business cards, brochures and flyers as well as web sites. We wondered what he focuses on, and how does this work? One aspect of Mike's business and a piece that he loves is logo design. He loves the thought process, the combination of analytical and creative thinking, the creative problem solving experience to help get the message across for the client. The process involves quite a bit of research both about the company, their values and, what they want to look like in five years. He learns who their clients are and who is there competition including the competition's mark/identifiers, and he has to learn about and understand their industry. Mike said, "Yes. I have to understand the client and their goals; I really have to understand the competition - how are they already positioned right down to knowing what makes them unique - I have to know what colors and fonts they are using so that we're not colliding." Listen for much more...
Related Links: LightSpeed Commercial Arts || Economy Builders || In the News || PodCasting Directory || Keywords: Michael Hamers, LightSpeed Commercial Arts, Branding, Logos, Research, Clients, Brochures, Websites, Entrepreneurs, Tradeshow Pieces, Business Cards, Brochures, Flyers - bytes=5756868
LISTEN to Michael Hamers, Founder, LightSpeed Commercial Arts
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