Hot new trends in marketing your company
1137_ 1/06/2012 - "The demand for marketing and marketing projects all the way through to individual marketers became so high..." that Melodie Reagan launched this new brand from i2i Workforce, called Crazy Good Marketing. "It is a full service marketing firm with a twist", says co-founder, Melodie Reagan. Larry asked Melodie with all the hot new trends, how do we stay ahead? Melodie replied, “Well you stay ahead of the trends by paying attention to them. There is one that I'd like to share, because I think it will be impactful. I'm referring to one that started in Europe and bring it back to America. There's a firm called Iconoculture, they've identified a macro trend. It's called "National Gross Happiness. Why it relates to America? There are some trends going on in America in our markets and they're called 'Random Acts of Kindness', generosity and cause with a fact and fundamentally what this trend is about is political and economic uncertainty are putting a spotlight on how we feel and about our happiness and can we make a difference." Listen for more details. Melody goes on, "The Kern Organization completes an annual study of top marketing executives and for 2011 the number one trend that they pointed out is better integration of online and offline data collection and analytics is essential. It is essential and needs to be measurable for marketing. In terms of the online to offline, it really is about your market. Social media is important; it's about interaction - engaging with your prospects and your customers. At a minimum, any business today needs a website, and they need to get into LinkedIn and setup a page. What they do beyond that really and truly depends upon the market. If you're in a real high-end, face-to-face sell, all the social media isn't as critical - but again, Melodie says she's going to tell you website and LinkedIn. If you're selling to consumers - mobile, location based is very critical. We now have more and more smart phones. The other thing Melodie states with reaching various customers, for example w3w3.com, you provide a mechanism to reach businesses in Colorado. Very simply do things where you're getting an interaction with interviews or blogs with w3w3..." Listen for more insightful ideas...
Related Links: i2i Workforce || Colorado Companies to Watch || In the News || Podcasting Directory || CO Companies to Watch || Keywords: Melodie Reagan, CrazyGoodMarketing, i2iWorkforce, Colorado Companies to Watch, Talent Strategy, Recruiting, Jobs, Unemployment, Manpower, Training, Iconoculture, Kern Organization - Bytes: 7159539
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