Chris Coughlin, Business Conference Focused on Revenue Growth
1211_ 5/22/12 - Meet Chris Coughlin. Chris has a fantastic, interesting background. He is an entrepreneur and while this isn't the subject of our discussion today, Chris is involved in football coaching. His most successful business actually trains 35,000 football coaches each year in conferences across the country. Chris also does a little high school coaching in Colorado Springs. With that as a background, we're talking to Chris about his conference business, Revenue North - they have a conference coming up here in Denver on June 27th. Chris has a high interest in the "Blue Ocean Strategy" taken from the book of the same title (written by W. Chan Kim and Renée Mauborgne). What it did for Chris was to give a word picture to the way he's approached business his whole life. The word picture is, a red ocean, full of blood, representing a market with a lot of competitors fighting each other over the same ground. It's everyone competing along the same dynamic. If you can break into a blue ocean (the name of the book and a great word picture), out of the red ocean to the great blue sea, where there is unbounded opportunity to travel and cover as much ground as you want. Now we all have competition, but if you can develop your product or your pricing strategy - ideally both - you can make it so really you don't have competitors. Then, you're in the blue ocean. A great example is Apple / iTunes - they didn't approach the market in the same way as the people operating in the standard red ocean. Larry asked, "How does that strategy translate into value for your customers today?" Chris replied, using the Revenue North Conference here in Denver as an example. Chris was going to take his staff to a marketing conference about 18 months ago. The cost was staggering, a conference fee of $895 per person, plus air fare and hotel. It was going to be a $10 - $15K operation, plus a lot of coordination and a lot of headaches. "So" Chris said, "there are tons of business training options, the w3w3® website is one - it's great." Chris had to find a blue ocean strategy. How could he train business people including his own staff - but do it at a spectacular price, get a much better product than they could get anywhere else and make it local. He created Revenue North. "We've got 42 different sessions a person can hit in a day, seven concurrent sessions. Compared to $895 we can do it for $99."
Related Links: Revenue North Biz Conference || Blue Ocean Strategy || Training Trends || Podcasting Directory || Keywords: Chris Coughlin, Revenue North, Conference, Blue Ocean Strategy, W. Chan Kim, Renée Mauborgne, Glazier Clinic, Apple, iTunes, Denver, Colorado, Training - bytes=6237939
LISTEN TO: Chris Coughlin, Founder, Revenue North
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