Go Sphero

Adam Wilson, these events are populating developers creating apps
1213_ 5/29/12 - It's been about two years since we talked with Adam Wilson, a Boulder TechStar 2010 alum - their name was GearBox at that time and has since been changed to Orbotix. We talked to Adam at the Glue Conference. And Orbotix makes Sphero, the robotic ball that you control with your smart phone or tablet device. At first glance, Sphero appears to be a glowing orb you can drive around. But what is really interesting is the sensors inside allow you to pick Sphero up in your hands and allow you to control objects on the screen, or games on the screen, while moving the Sphero around in three dimensions, in your hand. Adam tells us they've done a lot of work in 'augmented reality'. "Sphero is a universally unique ball. It's a circle you can identify from anywhere - we have this moving fiducial, a recognizable object in our screen that we can do a lot of interesting game play with. The fact that we have an SDK really speaks to the techies, so for iOS, Android or Windows.net you can write an application for the ball that does what you want it to. Down the road 'augmented reality' we see as the big play that a lot of companies are going towards. Orbotix has an edge on that just because they have something in the real world that they can control. Not only that, with the SDK, Orbotix is having a 'Hack Tour' going around the country (NYC, Seattle, Boston, Austin, San Francisco - here in Boulder where 100 people show up. They give all of them a Spheros, and the winner in two different categories gets $5,000. for writing the best application for Sphero. So these events are populating developers, people creating apps." Now there are hundreds of apps that they don't even create themselves...
Related Links: Orbotix (sphero) || Glue 2012 || Entrepreneurs || Podcasting Directory || TechStars || Defrag and Blur || Keywords: Adam Wilson, Orbotix, Sphero, Gear Box, GlueCon, TechStars, Developers, Apps, Augmented Reality, Fiducial, SDK, iOS, Android, Windows, Smart Phone, Tablet Device - bytes=3655369
LISTEN TO: Adam Wilson, Founder, Orbotix

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