Green is a business case for sustainability
1236_ 7/7/12 - Back in 2010, André Pettigrew, was the executive director of the Office of Economic Development for the City and County of Denver, he coined the phrase, "It's where the Green suits and the Blue suits come together" Today André said it is really speaking to the business case for sustainability. He went onto point out, "We’ve seen companies from DuPont, IBM, local companies like WhiteWave and Dean Foods, including the Wells Fargo Bank, have understood and begun the business model that talks about using resources efficiently and effectively reducing their costs. That's really where we are now in the sustainability movement. It has been proven that the companies who are adopting energy efficient programs, time and action plans, have found a way to reduce their costs and thus be more competitive at a price level; they've also been able to brand their companies in terms of companies that are the most sustainable in our country - and that helps them get market share, it also helps them attract a new labor force. The 'gen Xers and Ys' are all over this, sustainability is important to them. So the business case is being made for sustainability. Of course it requires some investment and everyone is minding their dollars given this economy, but like I said, it is irrefutable that by making these sorts of investments, reducing the dependency on foreign oil consumption, retro fitting your lights, building Leeds Certified buildings, all of those things are paying out for companies, and we're just beginning to understand how this is affecting our overall economy and productivity of our businesses." The City of Denver and André are very involved with the Sustainable Opportunities Summit & Expo on March 2-4, Our theme this year is "A Time to Accelerate"...we'll see you there.
Related Links: Mile High OED || GreenPrint Denver || CORE Home Page || Sustainable Opportunities Summit & Expo || Conscious Economy Channel Denver OED Channel || Keywords: André Pettigrew, Denver, Office of Economic Development, OED, Sustainable Opportunities Summit & Expo, Energy, Leeds Certified, 2/22/10 bytes: 9262613 Chnl: CEC
LISTEN TO: Andre Pettigrew, City of Denver Office of Economic Development
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