Chem Engineer builds visual search engine...

Compelled to address the problem with technology
1274_ 9/11/12 - Today we are talking to Asmau Ahmed Founder and CEO of Plum Perfect. Lucy Sanders, the CEO for the National Center for Women and Information Technology or NCWIT, with Larry Nelson, CEO, w3w3.com Internet Talk Radio bring us another great woman entrepreneur in this series of interviews that we are having with fabulous entrepreneurs. Women who have started “IT” companies in a variety of sectors, all of whom have just fabulous stories to tell us, about being entrepreneurs. Asmau Ahmed brings over 11 years of experience in chemical engineering, math/statistical data analysis and strategic consulting to Plum Perfect. Her story begins with years of unsuccessfully navigating store aisles in search of make-up and clothing colors to make her look her best. As an engineer, beauty & fashion enthusiast, she was compelled to address the problem with technology. And so she built Plum Perfect, a visual search engine that provides instant personalized recommendations to shoppers using their photos. Plum Perfect is so fantastic because it recognizes that between having a career, a family, and a life, consumers need a quicker and more efficient way to shop. It is a one-stop-shop that allows you to search for and find the right beauty products for you. Asmau said, "What we've really built here isn't just a beauty product or fashion or home product - It is the ability for users to take digital photos [we're really in this culture of photo sharing...] Plum Perfect leverages that culture of photo sharing, and uses that to drive e-commerce, powered by really strong technology." Asmau has always been curious and innovative. At a young age her parents changed the laundry room into a chemistry lab for her. So that was the beginning. In college she became a chemical engineer but, to this day she says, "I love, love, love math. I loved innovating and..." Listen for more…
Related Links: Plum Perfect || NCWIT Home || NCWIT About || NCWIT Blog || Heroes Channel || Keywords: Asmau Ahmed, PlumPerfect, Lucy Sanders, National Center for Women and Information Technology, NCWIT, Visual Search Engine, Photos, Beauty Product, Technology, bytes=22036796
LISTEN TO: Asmau Ahmed, Founder/CEO, PlumPerfect

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