Companies are starting to do more dynamic pricing
1390_ 6/6/13 - At the Glue conference, Larry corralled Thomas Grassl, the Director of Developer Relations at SAP Global Marketing, Inc. - he is looking after all of their developer outreach programs and Glue was the perfect conference for Thomas because there are tons of developers here. SAP, as most people know, is big enterprise and process software for the enterprise, and has over 200,000 customers. They're keeping an eye on new technologies and how they can help their customers to enhance the business processes, putting these new technologies into the customer's hands. SAP is globally focused, in fact Thomas said, "I don't know which country SAP isn't in, and we really do work from the small business up to the giant companies out there. This can be a developer from the system integrator to an individual who does their own consulting practice or a mobile developer who starts their own business around developing mobile apps for the enterprise business space. So, basically we are looking at all types of developers and helping them to get kick-started on these things and also helping them to learn about the enterprise and what to build for the enterprise. It's a little bit different than if you are building mobile apps for example, in the consumer space. Larry asks, "With all the different changes we've been through, what are the biggest challenges for businesses today?" Thomas said, "Businesses definitely need to be very agile. It's no longer like you've figured out a product, and you know how to produce it and sell it. There are always new challenges coming up. It's like new economies are coming up and they're eating into your market. So these companies are constantly looking at what new technologies, the latest technologies will help them improve their business processes. A good example is we have this new memory data base, it's called SAP HANA and it allows..." There's more...
RELATED LINKS: SAP Global Marketing, Inc. || Glue 2012 || Defrag Conference 2013 || Defrag || Software Channel || Economy Builders || KEYWORDS: Thomas Grassl, SAP, Eric Norlin, Gluecon, Defrag, Cloud Computing, Mobile Development, SAP HANN, Enterprise, Globally Focused Brad Feld, Seth Levine, Jason Mendelson, Ryan McIntyre > bytes=4670174
LISTEN TO: Thomas Grassl, SAP Global Marketing
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