1400_ 6/25/13 - Larry interviewed Patrice Barber, CEO of Taylor Made Emarketing, (TME) a national speaker and award winning business automation consultant who has worked with over 35 Fortune 500 corporations and hundreds of entrepreneurs. Her areas of expertise include digital marketing strategy, marketing automation, mobile marketing, CRM implementation, as well as operations and business development. She is also COO of TiE Rockies Colorado.
Its great that all these digital tools like LinkedIn, Facebook, Twitter, You Tube connect us to lots of people online… But the question is how do we attract online prospects and convert them into long term business relationships and revenue. The answer to that question is what I have asked our guest Patrice Barber to talk with us about today. That includes the market challenges the opportunities, and how digital marketing works.
Patrice started out with the Challenges: One of the biggest challenges SMB’s face is that the landscape of marketing is rapidly shifting to online and digital marketing. Traditional marketing doesn’t work like it used to.
Many small business owners still don’t quite understand how to leverage the power of the Internet and integrate it into the traditional offline tactics that DO work and tie marketing efforts directly to the sales team. Opportunities: There are at least 5 online marketing channels most businesses can take advantage of to tie into their traditional marketing. Mobile marketing, Online PR, Social media like LinkedIn, Twitter, You tube, Google+, Ads online, Internet marketing - Auto-responder drip campaigns, Content writing – like blog posts and other articles. Provide an example of how digital marketing works. When small businesses focus on relationship marketing, they can warm up leads and enjoy 'inbound or pull marketing' instead of more traditional PUSH-Y marketing. One way we simplify this is to define the digital marketing strategy as - Connect, Convert and Cultivate. The idea is to connect to your target market, convert them to interested prospects and raving fans, and cultivate relationships before during and after the buying process so they buy, rave, refer, and buy some more…Patrice explains more…listen now…
RELATED LINKS: TMEmarketing || Innovation Pavilion || TiE Rockies || Economy Builders || Mastering Change || KEYWORDS: Patrice Barber, Taylor Made Emarketing, TiE Rockies Colorado, LinkedIn, Facebook, Twitter, You Tube, Traditional Marketing. Mobile Marketing, Online PR, Social Media, bytes=6579412
LISTEN TO: Patrice Barber, President/CEO, Taylor Made Emarketing
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