Guy Kawasaki: The art of changing hearts, minds and actions
1601_ [archives 2011-09-12] - Three years ago when I last interviewed our guest, Guy Kawasaki, managing partner of Garage Technology Ventures and founder of Alltop.com, we were going through some tougher times, I asked Guy, how do you think this will play out? Guy replied, "I'm not a visionary or an oracle, but I'll tell you what I'd tell an entrepreneur, which is... "Plug your ears and keep going!" Guy's latest and tenth book is, 'ENCHANTMENT, The art of changing hearts, minds and actions.' Guy's unique style, he replied, "The word is purely a marketing thing. You know, I wanted to own a word, like Tom Peters owns excellence... and I wanted my word to be enchantment. And I wanted the image [from the book cover], the butterfly to be recognizable as enchantment. So that's why the particular word, in a marketing sense. In a philosophical sense, I think people can aspire to a higher relationship than simply closing sales. So this would be enchanting people, getting people to believe in your dream as much as you do." Larry asked what motivated Guy to get on this topic. Well, he's been enchanting and evangelizing people for the about two-and-a-half decades now. It was time to collect all his lessons and put it out there so people could achieve more success with their new products, new services, new companies, new ideas. "I think if you enchant your customers you'll have a much better relationship with them, you'll have a longer relationship with them, probably a more profitable relationship and they too will be happier. I think it will help people have better relationships with their customers, and their prospective customers, which will in turn, lead to success. It's very difficult to foster this kind of relationship, particularly in a time when people are so skeptical about others and pessimistic. If you wait for the turnaround to occur and everybody is all happy and things are going honky-dory again, it may be too late." ...listen for much more...
Related Links: Buy Enchantment and get Presentation Zen for free || Garage || AllTop || Guy's Blog || Venture Capital || Keywords: Guy Kawasaki, Enchantment, Garage Technology Ventures, Alltop.com, Relationship, Customers, The art of changing hearts, minds and actions - bytes=9751722
LISTEN To: Guy Kawasaki, Author, Enchantment
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