... Steps to take and things to know PART 2 of 2
1446_ 10/1/13 - Larry is back with Bill Van Orsdel and discussing ePublishing. Bill and his company WaveCloud, talk to a lot of authors, and if you are thinking of writing a book, it's helpful if you have a sense for ... steps to take and things to know. (Check Out Part 1) Larry has published a few books and the last is available digitally - still we learned there are more changes and a lot to be aware of, to have a successful release. Bill explains, before you actually write the first word on your book, there are a couple of things you should do or know before you get there. The first thing is you need to understand who is your targeLt audience. Who are you writing this book for? Target; you need to understand, is my book for people who play tennis? Is my book for people who play tennis left handed? Is my book for people who play tennis left handed on grass? You've got to understand, before you start writing, who your target audience is. The second thing you have to know is the genre or the subject area that you're going to write? Are you writing a science fiction or a how to? The point is you need to understand where in the bookstore your book should appear when it's taken out of the box and put up on the shelf. The next thing Bill would ask you is, to go to the bookstore and go to that genre, that subject area and look at that shelf. And step three is know your competition. There's much more advice, listen now...
RELATED LINKS: WaveCloud || Innovation Pavilion || Blog || Mastering Change || eBook Formats || KEYWORDS: Bill Van Orsdel, WaveCloud, Authors, Publishing World, eBook, ePub, Amazon, Barnes & Nobel, Publishers, Kindel, iPhone/iPad, Android, Sony, Nook. MOBI, > bytes=7889745 Part 2
LISTEN TO: Bill Van Orsdel, CMO, WaveCloud
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