1440_ 9/29/13 - Larry had a discussion with Bill Van Orsdel, Co-Founder & CMO of WaveCloud, tells us that they started WaveCloud with the idea that now there are only two parties left that are important in the publishing world. They are the people that write the books, the content generators and the people that read the books, the consumers. All the other people in the value chain [editors to publishers, book buyers, marketing and PR people] all of those people, they still have a role to play but maybe not in as organized way as they used to. There's been a big separation between authors and readers. That separation is this idea in the past, if you wanted to publish your own book, you had to find an agent that would take a chance on you. You had to find a publisher willing to risk their money to bring your book to market and then that publisher had to help you finish your book - produce it into a saleable product and then they had to convince book buyers at book stores to buy your book who would then stock your book for maybe 90 days. That's the old way. The new way, to write your book, get it formatted, get it into an electronic format in an electronic bookstore like Amazon or Barnes & Nobel and your book has much longer than 90 days to prove itself on the shelf. It can sit there virtually forever. So in this turmoil, it's completely turning the publishing world upside down and...
RELATED LINKS: WaveCloud || Innovation Pavilion || Blog || Mastering Change || eBook Formats || KEYWORDS: Bill Van Orsdel, WaveCloud, Authors, Publishing World, eBook, ePub, Amazon, Barnes & Nobel, Publishers, Kindel, iPhone/iPad, Android, Sony, Nook. MOBI, bytes=4860345
LISTEN TO: Bill Van Orsdel, Co-Founder & CMO, WaveCloud
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