734_ International multi-jurisdictional trademark filing options
(Listen: Part 2 of 2 - International) Melody Harris and Samantha Sturgis, attorneys at Holme Roberts & Owen LLP (HRO), just conducted a program that had to do with 'Multi-Jurisdiction Filing Options' (The Madrid System), Community Trademarks (CTMs - European Union, 27 countries) and Registered Community Design (RCDs - Euro union, only for last 12 months). If you're thinking of expanding your business beyond the U.S., doing
manufacturing in China or maybe trading goods in Europe, that's when you really need to think about trademark protection and that's frankly when you need to engage good council to help you through that process. Today Melody and Samantha are talking about some of the strategies to help you contain the costs involved and how you protect your brand out in a global market. (Listen: Part 1 of 2)Samantha pointed out, "In the US you gain Trademark rights by using Trademarks. You don't have to register a mark because it can be protected under the common law. However we recommend that our clients using trademarks, register the trademark, and register it at the federal level." Melodie added, "The first thing we want to do in thinking about filing a United States Trademark Application is whether or not somebody else might be out there already using that brand. So we recommend doing a trademark search before spending money to file an application which they may not have the ability to prosecute through to the end because someone else might be in line ahead of you. So it's really important to do at least, what we call a 'knockout' or quick search. Once we have the actual search process done, then we want to look at the application process. There are two different ways of filing applications in the U.S. You can file it on what's called a 'use base', which means you're already using the mark. Otherwise you file on what's called 'an intent to use' basis." Watch out for trademark trolls. There's much more...
Related Links: Holme Roberts & Owen LLP || US Patent and Trademark Office || US Copyright Office || It's the Law Channel || Keywords: Melody Harris, Samantha Sturgis, Holme Roberts & Owen LLP (HRO), Trademark, Copyright, Multi-Jurisdiction, Madrid System, European Union > Channel: Law 10104151 bytes - 11/9/09 LISTEN

Registered Community Design (RCDs - Euro union, only for last 12 mos). While Larry has owned businesses in five countries and has a registered trademark for w3w3(R) he learned a great deal. Samantha pointed out, "In the US you gain Trademark rights by using Trademarks. You don't have to register a mark because it can be protected under the common law. However we recommend that our clients using trademarks, register the trademark, and register it at the federal level." Melody added, "The first thing we want to do in thinking about filing a United States Trademark Application is whether or not somebody else might be out there already using that brand. So we recommend doing a trademark search before spending money to file an application which they may not have the ability to prosecute through to the end because someone else might be in line ahead of you. So it's really important to do at least, what we call a 'knockout' or quick search. Once we have the actual search process done, then we want to look at the application process. There are two different ways of filing applications in the U.S. You can file it on what's called a 'use base', which means you're already using the mark. Otherwise you file on what's called 'an intent to use' basis." There's much more...
Melody Harris, Senior Council, HRO Denver moderated a panel of experts discussing the latest in energy in a series called Energy Evolution Speaker Series. Larry interviewed Cameron Brooks, Senior Director of Market Development and Policy Strategy for Tendril Networks. Larry started out with, "Explain Smart Grid, we've heard it, but I'm not sure everyone understands it." Cameron replied, "The easiest way to understand what the Smart Grid is, is that it's really an overlay of information technology and control systems to our traditional electricity network. So in its highest form, it gives consumers the ability to interact with the grid. Instead of being passive consumers they can now understand what their usage is in real time and be able to modify their behavior - and I think it will enable, in the future and in many markets today, things like dynamic pricing, real time pricing to match what really happens on the supply side of electricity where prices change quite a bit. When asked, How will it help consumers make better usage of their electricity as well as saving money? Cameron had another great analogy, "In its simplest form, (and this analogy is used quite often) you can think of purchasing electricity today as though, maybe, you go to the grocery store and there are no prices on the shelf, you get what you want and maybe you're charged by weight and then at the end of the month you get a bill. You have no idea whether you filled your cart with caviar or with cottage cheese. One of the things it will do, it will enable consumers to see within their home, how their usage varies and what is causing their bill to go up quite a bit." There's much more...listen now...






Back in the 'dotcom' era,
partners? In other words, should you push to have a partner attend your meeting? What was your experience like in Silicon Valley, as a Colorado-based company? Do you think it’s more effective to identify a list of just a few VC firms that look like a great fit, and really work on those firms, or is it better to cast a very wide net and take every meeting you can get? Matt feels strongly about management teams, personal introductions, persistence and improving what you are selling. VCs currently want to see real business traction from startups, in the form of product users/customers. Listen to Matt's discussion and you will hear some very practical, pragmatic thoughts from an entrepreneur who has raised money recently, as well as back in the dotcom boom days.