602_ Prepare for rejection when raising money, follow with fortitude! 
In this part 2 of 2, Profile of a Leader interview with Roy Dimoff, Chairman and CEO of ViaWest, Roy and Larry discuss raising money and venture capitalists; rejection; challenging your ego; fortitude; getting the right people; and many other points that entrepreneurs need to know. Roy's first company was a teleconferencing bridge in Canada and was presented with many opportunities. He is definitely a serial entrepreneur. Roy went onto say, "I like opportunity based entrepreneurs. You have to know what it’s like to write a business plan. If you have business people in your life who have been there, done that, then you should be attacking them as much as you can for their advice in terms of a business plan and how it should be written and presented. Then of course, starting out in your community, there are few things as challenging to your ego as raising money. You have to deal with that. You have to deal with rejection. But I tell you, if you have the fortitude, if you have the confidence, if you have the people around you that believe in you, that push you on, help you with the plan. You have to endure, make it happen. And there are days, even when I was funding ViaWest.. I mean here we had a successful line of companies behind us, but it wasn’t a good time to be raising money and we had a lot of rejection. You know, everything came together and we found the right people and we got the thing launched." He also gives some interesting advice about accountants and lawyers. Like all of the great leaders we have interviewed, a big driver for Roy is to help others be successful. Viawest is a leader in the business community.
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"Knowing what you don't know is as important as knowing what you do know," said Roy Dimoff, Chairman and CEO of ViaWest during a Profile of a Leader interview with Larry. Before getting into the history and learning lessons, Roy gives an overview of where Viawest is today, and what they plan on doing during these shaky economic times. "Growth rate north of 35% and now stands as the largest privately held data center and managed service company in the US, you know it’s really a tremendous opportunity to look at your systems, look at your processes, look at your efficiencies, look at the number of times you touch the customer and really try to streamline some things. Really take this as an opportunity to look at your business as a whole – now is a good time to look on everything we do and see if we can do it better, how we can be more efficient, how we can bring more to the bottom line. A lot of our competitors back in 99-2000, they had raised hundreds of millions of dollars and of course ViaWest total equity investment back then was like $34 million – and we were one of the few survivors. So, it’s been very interesting. A lot of the lessons we learned back then are very applicable today even though the industry is different and ViaWest is in a much different position. But the key is Larry; we are still the very prudent group that we were back in 2000 and refusing to take things for granted." Roy started his first entrepreneurial effort at age 25. Years before that he worked in the produce department at a Canadian grocery store. Then after a couple of successes as an entrepreneur he was involved in an IPO. It was there he learned that when an expert advisor says that strategy could be 'problematic' he should listen. So you listen, there's more...
Dan Caruso
Heroes are important to the rest of us mere mortals. By their example, they remind us of the high road, integrity, generosity, strength, and good will to all mankind, the "good life". 