For us, it’s all about the data
1420_ 8/15/13 - ACG Denver had as their keynote luncheon speaker, Eric Roza who has led Datalogix since its recapitalization in October 2009. He was previously a divisional general manager with Asurion, one of the world’s most successful private companies. In prior roles, he launched a series of innovative digital products, including an integrated media center awarded “Best Product” at the 2002 Consumer Electronics Show. Roza began his career as a consultant with Bain & Company, and has degrees from University of Michigan and Stanford Graduate School of Business. Eric is a tireless advocate for the role of health & fitness in the workplace, and owns CrossFit Sanitas, the leading fitness facility and community in Boulder, Colorado. Eric said, "We got our start in the offline, transactional-data world. So we know better than anyone the power this information is in delivering meaningful results for marketers: the ability to target, to measure, and to optimize performance. As a company, we made it our mission to leverage the power of purchase-based audience targeting to drive measurable online and offline sales. As a result, we’re able to bring real targeting and accountability into the digital space like never before. Our data includes almost every U.S. household and more than $1 trillion in consumer transactions. Nobody is better positioned to deliver the right message to the right audience across channels."
RELATED LINKS: Datalogix Home || ACG Denver || M&A Channel || CrossFit Sanitas || Blog || Podcasting Directory || ACG Denver / Eric Roza Event Photos || KEYWORDS: Eric Roza, Datalogix, Transactional-Data World, Innovative Digital Products, Integrated Media Center, ACG Denver, Association for Corporate Growth > bytes=2414448
LISTEN TO: Eric Roza, CEO, Datalogix
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