"When you look at the web analytics, how many people come to your site, how they got there, so many people go to the search engines. A lot of my customers find that 30 to 75% of their business comes from search engines," says Lee Kennedy. Lee has worked with Brad Feld, been the CIO at Webroot Software and today is CEO/Founder of TriCalyx, a consulting business focused on helping people build an online business. 85% of the world’s online population, purchase online! And that’s up 40% over the past two years. And then for people in the 75K and higher income bracket it’s more like 90+%. Even for people who don’t buy online, they come online to research their purchases. With search engine optimization, there’s quite a mystique around SEO because it’s not one of those things you can totally get your arms around. I'll try to demystify it. Basically it’s figuring out how to get your web site [and the words people are searching to find your web site] ranked on the first page of Google. If you are selling on your site, there are so many ways to bring traffic to your site that really cost you nothing... LISTEN
Related Links: TriCalyx || NCWIT || Women in IT || Bytes: 16982834
Comments