Communication: Top 3 Tips for CEOs to Improve Performance

Effective communication impacts every aspect of the organization. Sherry Law, entrepreneur and founder of Evergreen Communication and Board Member of ACG Denver is an internal and external communications expert. Larry asked, "Where does an organization start in making sure that it’s communicating effectively?" Sherry points out that it starts with the CEO and his/her vision. "Not just what it is, but articulating it so everyone understands, making it compelling and saying it often. Make sure vision supports strategy and goals. Make sure you have a dialogue between leaders and everyone else (both customers and clients). Just as important, make sure that communication is considered and addressed in every area of the company, especially if introducing change of any kind. Here are the 'top 3 tips' for CEOs. (1.) Show your true self. Personality doesn’t matter, people will accept who you are if you’re authentic. (2.) Tell the truth, don’t spin it, and don’t promise anything you can’t do. They want honesty. (3.) Communicate often. People put their own viewpoints on what you say, and you need to make sure that they truly understand the direction you want to take. All this and more from the ACG Denver Member of the Year.
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