Emerging video marketplace - opportunities disruptive innovation

724_ The emerging video marketplace and the opportunities for disruptive innovation 
Then Mitchell Berman, Chief Executive Officer & Co-Founder of ZillionTV addressed the issues impacting rise of broadband video and the future of digital media. The new emerging broadband-based video model calls into question a number of technological, economic, and policy premises of the current multi-channel video programming environment. A critical question for established players--both the content developers and the distributors--is whether they embrace this emerging business model or fight it. Recognizing how the Internet undermined the market position of the recording industry and the newspaper industry, many established firms are looking to embrace these changes, in some cases funding or buying upstarts like ZillionTV, and in other cases, developing their own on-demand libraries (as Comcast is in the process of doing). In so doing, they are pushing technological development in this area to provide, as ZillionTV CEO put it, "unlimited video-on-demand, perfectly personalized to the consumer taste, and with advertisers able to push ads precisely to align with that taste." This conference examined the emerging video marketplace, discussing the opportunities for disruptive innovation, the nature of the changing business models, and the public policy responses. In so doing, they brought together a range of academics, policymakers, and business persons. Mitchell went on to explain why he feels TV is here to stay. In the face of such a changing environment, some critics...there's more...
Related Links: ZillionTV || Silicon Flatirons || CTP Channel || CTP Home || Mastering Change || Keywords: Mitchell Berman, ZillionTV, Dale Hatfield, Silicon Flatirons, Cable TV, ESPN, HBO, Change > Channel: CTP > 14372679 bytes 10/20/09 LISTEN